Nutribullet has widely beloved products, but its brand identity was stuck in an infomercial aesthetic. We gave the brand a new look, product aesthetic, and new tone of voice — optimistic, efficient and wholesome.
A FRESH SPIN
In 2002, the Nutribullet ruled kitchens as the fastest selling kitchen appliance in the UK. But as time passed and counter space grew thin, Nutribullet found itself fighting for a place in a new generation of households, each increasingly focused on health and fitness. Ready to reclaim their spot in our homes, Nutribullet partnered with us to refresh a successful brand with an unshakeable, uncomplicated ethos—healthy living starts with simple steps.
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